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You'll never settle for less with your own leadership coach.

I'm Don Goertz. A Mentor and Coach to new and aspiring Realtors.

I specialize in helping you recognize your unique personal style and strengths so you are able to build a Real Estate Career that rewards you beyond just a the next commission check.

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Since 1984, I have worked in Real Estate as a REALTOR, Manager, Broker Owner, and Facilitator where I have been able to help many build successful careers. .

Nowadays you will still find me active as a REALTOR or trying to keep up with Sonya. I'm always searching for the next great coffee shop and I never seem to be able to quench my thirst for learning more and discovering more on how to know ourselves better.

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Know Your Who - Why Knowing Your Ideal Client helps you Build a Rock Solid Career

Strategic Thinking
February 04, 20233 min read

“Wanting to be someone else, is a waste of who you are." ~ Anonymous

Building a successful real estate career starts with understanding who your ideal clients are. Knowing this will give you clarity in your marketing, allowing you to focus your best efforts and resources on the right places. Your ideal clients are those who share common interests with you. Maybe you have kids on the same little league team or like bowling. But there is more to it than that. It’s important to understand what is important to them and how your skills and interests can help solve their problems. In this blog post, we will explore how caring for your people is essential for building a successful real estate career.

Establishing Relationships

The key to success as a real estate agent lies in developing relationships with potential buyers and sellers. To do this effectively, start by getting to know them as individuals and understanding not just what they need from you, but also what matters most to them. Ask questions about their lifestyle, their preferences, and their goals for the future so that you can tailor the services you provide accordingly. This will help foster a trusting relationship between yourself and the client- one that is built on respect and mutual understanding of each other's needs.

Knowledge Is Power

Having knowledge of the area where you serve is critical when establishing relationships with potential buyers and sellers. You must be knowledgeable in property values, local trends, school districts, zoning regulations- all of which are essential in helping someone find their dream home or maximize their return on investment when selling a property. The more knowledge you have at hand, the better equipped you'll be to make informed decisions quickly and accurately - giving your customers confidence that they are working with an experienced professional who has their best interest at heart.

Caring For Your People

At its core, being a successful real estate agent requires caring for people - whether it’s providing support during stressful times or helping them navigate through unfamiliar territory during the buying/selling process. While it may seem like common sense advice - showing genuine care for your clients goes a long way! Not only does it establish trust between yourself and the person(s) involved in the transaction but it also helps build credibility within your community as well as amongst other agents/brokers in the industry - something invaluable when growing a business from scratch!  Additionally, providing exceptional customer service throughout each step of the process gives clients peace of mind knowing they are taken care of every step of the way!


Knowing who your ideal client is can help provide clarity in marketing yourself as well as understanding where best to focus your efforts for success within real estate sales. Caring for people is fundamental; take time to get to know them beyond just what they need from you professionally- understand what matters most to them personally so that you can tailor services accordingly while also building trust within each relationship formed along the way! With these three points combined together, success doesn't seem too far off!  Having an established strategy will help ensure that all bases are covered when servicing potential buyers/sellers thus leading towards great rewards down road ahead! Best wishes towards achieving success!

Don Goertz - Mentor - Coach to Realtors, Don focuses on helping you understand your own personal style and how to make adjustments and better serve your clients

Don Goertz

Don Goertz - Mentor - Coach to Realtors, Don focuses on helping you understand your own personal style and how to make adjustments and better serve your clients

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