My Mission: To Help You Succeed in Real Estate Without Losing Yourself

Don Goertz - About Page

After 40 years in the real estate trenches, I've seen what works and what doesn't. I've learned that lasting success doesn't come from a script, but from building a business that's 100% authentic to you. I'm here to help you do just that.

My Journey in

Real Estate

My real estate journey began in Abbotsford back in 1984, when I had the incredible opportunity to join the company my father started. I was drawn to the business for two reasons: the chance to work alongside my dad, and the profound satisfaction of helping a family get the keys to their very first home. That focus on relationships and community has been my foundation ever since.

A lifelong desire to learn drove me to earn my broker's license and eventually step into a management role. I discovered a new passion: helping other realtors succeed. My goal was to build the best, most cutting-edge support system an agent could ask for. But as we brought new realtors into the brokerage, I noticed a frustrating pattern. Despite having access to all our tools and support, many of them struggled. I saw bright, talented people burn out, lose their confidence, and forget the very purpose that brought them into the industry.

The answer came from my own journey of personal growth. I realized the problem wasn't a lack of support, but a lack of self-alignment. Success isn't about following a universal script; it's about functioning in your unique strengths. That realization solidified my mission: to stop forcing people into a mold and instead give them a framework to succeed as themselves. This conviction is the foundation of my coaching practice and the reason I am so passionate about helping Realtors build a career on their own terms, with confidence and integrity.

Beyond the Business

When I'm not helping agents, or selling real estate, my time is focused on my family, led by my wife of 50 years, Sonya. I'm a lifelong Abbotsford resident, an avid reader, and you can usually find me relaxing by watching a Canucks or Seahawks game. My other great passion is creating videos for my 'Don's Thoughts' project, where I get to share my perspectives on everything from faith and technology to, of course, hockey.

Helping Realtors build authentic careers based on their unique strengths

Get in Touch

p - 604-807-4442

e - [email protected]